Dr. Isabella-Afra Holst

Dr. Isabella-Afra Holst serves as the SVP Brand & Experience at Software AG, with comprehensive responsibilities spanning global brand management and strategic change communications for IT projects. Dr. Holst has held multiple senior marketing roles within Software AG, demonstrating expertise in brand repositioning, strategic marketing, and digital initiatives. Additionally, Dr. Holst contributes to the industry as a Supervisory Board Member at Messe Frankfurt GmbH and a Board Member at AUMA - Association of the German Trade Fair Industry. Academic credentials include a PhD in Publizistik from Johannes Gutenberg University Mainz, alongside advanced programs at Harvard Business School and a research fellowship at the University of Essex. Prior to current roles, experience includes marketing consultancy at Dr. Holst Marketing Services and a marketing management position at COMPAREX Informationssysteme GmbH.