Mariano Paz

Mariano Paz is the CEO of Softys, an FMCG Multinational Company with over 400 employees and 3 industrial plants. Mariano is responsible for all tissue papers & personal care categories, along with core brands such as Elite, Higienol, Sussex, and others. Mariano also has experience in various leadership roles in companies such as Groupe Lactalis, Groupe Bel, Farm Frites, PCG Consulting S.A., Danone, and Nabisco. Mariano has a strong background in commercial strategy, sales, business development, and marketing, with achievements such as doubling business growth, market share increase, and revenue growth. Mariano has a Bachelor's degree in Business Administration and has pursued further education with an MBA and a Master's degree in Viticulture and Enology.