Earl Counter

Vice President of Business Development at Soil Connect

Earl Counter has extensive experience in the business and sales industry. Earl started their career in 1996 as an Arb Clerk/Runner for LCT, YZ, MNM in the Eurodollar Options Pit. In 1997, they joined CME Group as a Pit Trader and Electronic Trader, and was later promoted to President and Principal Trader for S&P 500 Futures, Currency Futures, and Eurodollar Futures. In 2014, Earl began working for Imperial Power Services, Inc. as a Sales Engineer - Lift Planner. Two years later, they moved to Herc Rentals as a Senior Sales Engineer, and then to Sunbelt Rentals, Inc. as a Market Leader and Sales Director. In 2018, Earl joined TRUX as the Vice President of Sales, where they were responsible for Start Up B2B SaaS and Fleet Management Tech Sales and Digital Integration in the 3PL Dump Truck vertical. In 2019, they were hired by HaulHub Technologies as the Vice President of Business Development, and in 2021, they took on the role of Area Sales Manager at Command Alkon. Currently, Earl is the Vice President of Business Development at Soil Connect.

Earl Counter obtained a Bachelor's Degree in Communication and Media Studies from Purdue University.

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