Guilherme Pereira Bezrutchka

Guilherme Pereira Bezrutchka has extensive work experience in design and user experience roles. Starting in 2010, they worked as a UI/UX Designer at Vega I.T., where they planned, created, and developed interfaces for websites and systems. Guilherme conducted user research and implemented information architecture.

In 2015, Guilherme joined Grupo Inlog as a UX Designer, focusing on vehicle tracking systems. Guilherme coordinated the business team, gathered requirements, and designed interfaces using Design Thinking techniques.

From 2016 to 2019, they worked at FH_ as an SAP Hybris Analyst, leading the front-end team and handling business analysis tasks. Guilherme documented and specified client requirements for e-commerce platforms.

At Carrefour Brasil, Guilherme held two roles: Senior UX Designer and Design Lead. As a Senior UX Designer from 2019 to 2020, they played a key role in the migration project of the e-commerce platform. Guilherme helped shape business needs, contributed to the redesign project, and conducted usability tests and analysis. As a Design Lead from 2020 to 2022, they led the design team, oversaw improvements for the Carrefour web and app, and facilitated communication and integration among designers.

Currently, Guilherme is working as a Design Lead at Solfácil, within the Fintech vertical. Their responsibilities include enhancing the digital products' user experience, strategic design management, mentoring and leading product designers, implementing design research techniques, and ensuring visual improvements through validations.

Overall, Guilherme Pereira Bezrutchka has a diverse background in design and user experience, with experience in various industries and a track record of leadership and expertise in their roles.

Guilherme Pereira Bezrutchka completed their education as follows:

- Guilherme completed a post-graduate degree in User-Centered Design at Universidade Positivo Curitiba from 2013 to 2014.

- From 2004 to 2009, they obtained a Bachelor's degree in Advertising and Public Relations from Pontifícia Universidade Católica do Paraná.

- As an exchange student, Guilherme studied Public Communication and Art at Università degli Studi di Ferrara from 2008 to 2009.

In addition to their formal education, Guilherme has also obtained the following certifications:

- In 2015, they became a Certified ScrumMaster® through Scrum Alliance.

- In 2023, they obtained a certification in Leading Design Teams from Aprender Design (month not specified).