John Wilson

John joined Sonoma Brands Capital in 2021 as a Senior Associate and is actively involved in all aspects of the investment process, including sourcing, diligence, execution, and portfolio management.

Prior to joining the Sonoma Brands Capital team, John was an Investment Associate with Swander Pace Capital where he focused on middle market investment opportunities in CPG. Prior to that, John spent several years with the Wells Fargo Consumer and Retail group as an Investment Banking Analyst.

John received his B.S. in Business Administration from the University of North Carolina.