Marlene F. is a seasoned media planning professional with extensive experience in global media strategy and execution. Currently serving as a Global Senior Media Planner at PlayStation since April 2021, Marlene manages revenue and customer acquisition campaigns across 50+ markets. Previous roles include Media Supervisor at Ogilvy, where Marlene led digital strategy for high-profile clients including the CDC and Kaiser Permanente, and Digital Media Supervisor at AKQA, overseeing a $65M annual budget for Uber's various services. Marlene has a strong foundation in digital media planning, having held positions at Team One and Initiative, where collaboration and campaign optimization were key focus areas. A graduate of the University of California, Berkeley with a Bachelor's Degree in Media Studies, Marlene also has a background in research, supporting academic endeavors.
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