Gabriela Araujo

Gabriela Araujo is a seasoned professional in growth marketing and business intelligence with extensive experience at Sony Music Entertainment Brasil since April 2016. Currently serving as a Growth Marketing Specialist and Coordinator, Gabriela is responsible for presenting insights to the C-Level board, automating analysis processes, and leading SEO strategies for product releases. Previous roles include Senior Business Intelligence Analyst, where Gabriela managed revenue forecasts and consumer behavior studies, and Playlist Strategy roles that involved significant data analysis for Brazil's largest third-party playlist curator. Gabriela's educational background includes a Master's degree in Computer Science with a focus on Data Science, a degree in Economics, and executive training in Machine Learning, complemented by practical experience in digital marketing and project consulting.