Babu Chakraborty

Babu Chakraborty is an accomplished marketing professional with extensive experience in digital marketing, branding, and analytics across various industries. Currently serving as the Head of Marketing at Sorigin Group since November 2023, Babu develops and implements comprehensive digital marketing strategies to enhance brand visibility and drive growth. Previous roles include Head of Digital Marketing & Analytics at Jindal Fine Industries, where Babu significantly boosted e-commerce revenue, optimized SEO initiatives, and revamped branding strategies. Babu possesses a strong technical background, having worked as an AI Engineer at Menrva Technologies and has completed internships at Amazon and Cognizant. Babu holds multiple advanced degrees, including a Master of Technology in Artificial Intelligence and Data Science from the Indian Institute of Technology, Patna, and an MBA with a focus on Marketing Analytics from Birla Institute of Management Technology.