Will Farrow

Will Farrow is an experienced project manager currently leading luxury real estate auctions at Sotheby's Concierge Auctions since July 2022. As the founder and principal of Farrow Enterprises since July 2018, Will specializes in upscale properties, offering hotel management solutions and revenue analysis. Previous roles include general manager at Noble House Hotels & Resorts in Napa and hotel manager at various prestigious hotels, where Will focused on enhancing guest experiences and ensuring operational success. With a strong background in the hospitality industry, spanning over two decades, Will has held key positions at notable organizations such as MetWest Terra Hospitality and Four Seasons Hotels and Resorts. Will holds a BA in Classics from the University of Colorado Boulder and an AIT Certificate in programming and web development from the Information Technology Institute.