Safa Vahidafshar

Safa Vahidafshar is a highly skilled professional with extensive experience in data strategy and product management. Currently serving as the Data and Strategy Director at Sotoon since March 2022, Safa focuses on enhancing organizational effectiveness through data-driven insights and strategic alignment. Prior roles include Data Product Manager and Business Analyst at Sotoon, as well as Product Manager at HamrahCard, where responsibilities encompassed web product ownership and online banking initiatives. Safa has also contributed to academia as a Teacher Assistant at Sharif University of Technology and has held business analyst positions at ILIA Corporation and Alibaba Travels Co. Safa holds multiple MBA degrees from Shahid Beheshti University and Sharif University of Technology, in addition to a Bachelor's degree in Industrial Engineering from Urmia University of Technology.