Martha Kaplan

Martha Kaplan has an extensive work experience in the fitness and retail industry. Martha started their career in 2001 as a Regional Sales Manager at Equinox Fitness where they worked until 2008. In 2009, they became the Vice President of Sales and Marketing at Healthy Fit for Women. The same year, they also joined SoulCycle, LLC as a Senior Instructor and Talent Development Leader.

In 2010, Martha moved to Equinox and served as the Membership Director until 2011. From 2011 to 2012, they worked at Athleta as a Customer Experience Lead, focusing on driving sales growth and enhancing consumer loyalty. Martha then became an Assistant Manager at Athleta from 2012 to 2013.

During their time at Athleta, Martha took on various roles including Community Market Leader in the East Market from 2013 to 2016. In this role, they developed retail and community business models and guided the creation and rollout of the community coordinator store position and retail event experiences. Martha also published resources and provided support to stores on marketing initiatives.

From 2016 to 2020, Martha served as the Community Marketing Manager for Retail Strategy at Athleta. Martha developed and implemented marketing programs to increase customer engagement, new client acquisition, and sales performance. Martha collaborated cross-functionally within the company and provided direction and support to the field team.

Overall, Martha Kaplan's experience showcases their expertise in sales, marketing, community engagement, and talent development in the fitness and retail industry.

Martha Kaplan has pursued a Bachelor of Science in Communications (BS) from Boston University. Additionally, they have undertaken coursework in Commercial and Advertising Art at the School of Visual Arts. However, specific start and end years for both educational experiences have not been provided.