MacKenzie Whalen

Mackenzie Whalen has extensive experience in lifecycle marketing, CRM strategy, and digital marketing. Mackenzie has worked for companies like SoundCloud, Caesars Digital, TIDAL, BSE Global, and Bethel Woods Center for the Arts. Mackenzie's expertise lies in developing and optimizing automated user journeys, improving marketing strategies, and increasing user engagement through personalized and innovative campaigns. Mackenzie holds a Bachelor of Arts (B.A.) and Bachelor of Science (B.S.) in Music Industry and Business Economics from Bond University and SUNY Oneonta.