Denis Araujo Santos

Denis Araujo Santos is an experienced professional in CRM and advanced analytics, currently serving as Head de CRM e Advanced Analytics at Stix Fidelidade since August 2020. As the founder and advisor of BonusQuest Pesquisas Bonificadas since January 2016, Denis built a market research startup aimed at providing businesses with quick access to Brazilian populations. Prior experience includes key roles at LATAM Airlines, Torq, Boa Vista SCPC, Netpoints Fidelidade, Pernambucanas, Banco Santander, and Cartões Unibanco, where Denis led various analytics, CRM, and marketing intelligence initiatives. Denis holds a Bachelor's degree in Statistics from Universidade Estadual de Campinas and two MBAs from USP in Business Management and Project Management.