Lou Wee

Lou Wee is a seasoned advertising and strategic business professional with extensive experience across major media organizations. Currently serving as the Global Director of Strategic Business at South China Morning Post since April 2023, Lou previously held the position of Vice President of Sales & Brand Partnerships at VICE Media, where the focus was on connecting brands with Gen Z audiences. Lou has a history of driving significant growth in advertising sales and partnerships at SCMP, CNBC, The Wall Street Journal, and other notable firms, consistently exceeding revenue targets and transforming sales teams to adapt to evolving market landscapes. Additionally, Lou has demonstrated expertise in various advertising formats, including digital, print, and programmatic solutions, while managing teams and major partnerships across the Asia-Pacific region.