Michelle George

Michelle George is a digital marketing professional currently serving as the Digital Marketing Manager at South East Water since May 2022, where responsibilities include developing marketing solutions to enhance the digital customer experience. Previously, at RACV from May 2011 to October 2021, Michelle held multiple roles including Customer Proposition Manager for Home & Energy, focusing on new propositions and customer experience; Retention & Cross Sell Manager, enhancing product strategies; Channel Development Manager, working on sales growth; and Product Specialist for Motoring Products. Michelle also led the Melbourne Bike Share Program from 2009 to 2011, managing stakeholder relationships and promoting the bike share initiative. Academically, Michelle holds an Associate Diploma of Business in Travel and Tourism from Chisholm Institute.