Austin Sherman

Austin Sherman is a seasoned entrepreneur and leader in the beverage industry, currently serving as Co-Founder and Chief Growth Officer at SOUTHBOUND Tequila since December 2022. With a strong background in mentorship, Austin has been actively guiding startups at Mentorcam since October 2022, focusing on diverse aspects of business development. As an investor at Coatly, Austin contributes valuable insights to emerging businesses. Previously, Austin founded Big Easy Bucha, transforming it into a leading wellness beverage brand from its inception in 2014 until its strategic acquisition in 2022. Austin also held the position of Lead Mentor at Propeller, where mentorship was provided to minority-led brands in the consumer packaged goods sector. Austin holds a degree from the University of South Florida, obtained between 2002 and 2006.