Shauna Hoffman

Ms. Hoffman joined SoutheastHEALTH in 2014 as Director of Marketing and Business Development, bringing more than 30 years of results-driven marketing, business development and communications experience to her role. She was named Vice President of Marketing and Business Development in 2018. Ms. Hoffman's areas of specialties are many and include strategic planning and execution; market research, translation and execution; brand management; digital media; direct marketing; budget development and management; integrated marketing; product promotion management; CRM-market segmentation; event management; and corporate sponsorships. Ms. Hoffman also has successfully managed internal and external marketing and communications for healthcare acquisitions and mergers, product and service launches, facility openings, brand and organizational change. Her mentoring skills have led to development of teams positioned to deliver excellence in the healthcare industry. Ms. Hoffman holds a Bachelor of Science degree in Psychology from Minnesota State University in Mankato, Minnesota. She has also served with the Army National Guard. Her professional affiliations include the American College of Healthcare Executives and the Society for Health Care Strategy and Marketing.