Katrina Rooks

Katrina Rooks is an experienced professional in retail management and business planning, currently serving as Own Brands Manager, Business Planning & Development at Southeastern Grocers since June 2016. Responsibilities include optimizing product assortment and pricing for private label brands, leveraging data insights to drive category growth, and managing executive-level business performance reporting. Previous roles at Southeastern Grocers included Category Manager II and Promotions Specialist, where Katrina managed a $320 million P&L for the dairy department and executed impactful category objectives. Additional experience includes Assistant Merchant at Interline Brands and various marketing and retail positions. Katrina holds dual Bachelor's degrees in Marketing and Management from Florida State University and has completed leadership training programs, enhancing their strategic management skills.