Bernard Cools

Bernard Cools is an experienced professional in the field of media and communication with extensive academic and industry roles. Currently serving as a Guest Lecturer at Université catholique de Louvain since September 2020, Bernard Cools specializes in the socio-economics of media. With a long tenure at Space since July 1993 in various leadership roles, including Chief Intelligence Officer and Research Director, responsibilities have encompassed market intelligence, consumer insights, and strategic decision-making. Previous positions include guest professorship at HELB Ilya Prigogine, media planning roles at DDB Needham and Young & Rubicam, and foundational work as a Research Executive at TF1 Publicité Belgique. Bernard Cools holds two Licences from Université catholique de Louvain, one in Communication and another in Roman Philology.