Mike Lanzi

Mike Lanzi has a diverse work experience spanning various roles in marketing and consulting. Mike is currently the Head of New Business at Cronin, where they are responsible for driving agency growth and establishing business development strategies. Prior to this, Mike worked as a Marketing Consultant and Independent Expert at Graphite and Veritux, respectively, where they provided expertise to clients and collaborated with a network of independent professionals. Mike also worked as a Marketing Consultant at BrandActive, delivering financial analysis and strategy for rebrand implementations. Before that, they served as the Director of Marketing Consulting at KPMG US, assisting leading marketers in maximizing the impact of their investments. Mike also worked as a Marketing Consultant at Flock Associates Ltd, collaborating with large-scale organizations to deliver marketing transformations. Earlier in their career, they held positions such as Client Partner at sparks & honey, Global Managing Director at Arnold Worldwide, Managing Director at StrawberryFrog, and SVP/Director of Operations at Omnicom Group. In these roles, they demonstrated expertise in brand positioning, business development, and managing global communications for various clients.

Mike Lanzi attended New York University, where they pursued a Bachelor of Science degree in Marketing. No specific start or end years for their education at the university are provided.