Cynthia Babb

Sr. Product Marketing Manager at Sparta Systems

Cynthia Babb is a seasoned marketing professional with extensive experience in product marketing management across various technology companies. Currently serving as a Senior Product Marketing Manager at Honeywell's Life Sciences division since July 2013, Cynthia is responsible for marketing initiatives related to SaaS and on-premise products for Connected Life Sciences, collaborating closely with teams to develop essential marketing assets. Prior to Honeywell, Cynthia held the position of Product Marketing Manager at IBM, where successful product launches and analyst relations were key responsibilities. Previous roles include Marketing Manager at Antenna Software and Marketing Program Manager positions at GoAmerica, Inc., and Wynd Communications, Inc. Cynthia holds a Mini-MBA in Business Essentials from Rutgers Business School and a Bachelor of Science in Electronic Engineering from California Polytechnic State University-San Luis Obispo.

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