Vignesh is obsessed with solving wicked problems using data and tech. A computer engineer turned marketer with over 15 years of expertise in marketing strategy, digital design, predictive analytics and business transformation. He led marketing strategy for several global brands including ExxonMobil, HP, AMD, Google, McDonalds and Best Buy. An avid news-junkie and futurist, Vignesh believes that all of marketing will be data-driven and direct in the coming years. He is passionate about helping brands navigate this new normal and unlocking new growth opportunities along the way. When he’s not working, he enjoys the outdoors, comedy and music - he has visited 17 US national parks, with a goal to visit all 50 sometime.