Lars Gezelius

Lars Gezelius is an accomplished executive with extensive experience in technology, digital transformation, and e-commerce. As the Chief Executive Officer and Co-founder of Speja since 2022, Gezelius leads a cybersecurity firm focused on protecting small and mid-sized companies. Previously, as the Chief Digital Officer at Ahlsell Group, Gezelius oversaw a comprehensive digital transition for one of the leading Nordic B2B distributors. Additional roles include Co-Founder of the successful D2C startup Fanari, Head of Media and CRM at H&M, and EVP Sales & Marketing at Stardoll. Gezelius began a professional journey in finance with an M&A Analyst position at Credit Suisse and has contributed to various organizations across industries, strengthening their digital strategies and market positions. Educational credentials include an MSc in Economics from Stockholm School of Economics and a BA in Art History from Uppsala University, among other qualifications.