Byron To

Byron To is a seasoned professional with extensive experience in experiential design and branding. Currently serving as the Senior Experiential Design Manager at Spin Master since May 2010, Byron oversees four creative design departments within the Global Brand Design unit, focusing on consumer packaging concepts, retail merchandising, trade show graphics, and the mock-up studio. Previous roles at Spin Master include Visual Branding Senior Design Manager for Retail and Shopper Marketing Design Manager, where Byron developed in-store point-of-purchase designs and promotional materials for major retailers in North America. Prior experience includes serving as an Advertising Art Director at ACLC, where Byron created advertising concepts across various media for notable clients. Educational qualifications include a Bachelor's Degree in Advertising from OCAD University and a Space Planning Certification from JDA Learn.