Pat Barry

Pat’s role as VP, Data & Analytics drives business building insights and ROI into SPM Group’s work. He is an invaluable partner to the agency’s client service and media teams, a key player in new business, and leads the evolution of our analytics capabilities across the full SPM Group of companies.

Pat has over 13 years of experience on both the agency and client side. Prior to joining SPM, he led the analytics teams for Mirum US and Wunderman Thompson Central. He has also led teams at Critical Mass, Google, and the Discovery Network. He has deep experience in healthcare (UHC), CPG (Unilever), and many other industries (McDonalds, Qualcomm, and more).