Lara Cohen

Lara Cohen is a seasoned marketing and partnerships professional currently serving as Senior Vice President of Marketing, Partnerships & Business Development at Linktree since April 2023, where the focus is on empowering creators to unify, grow, and monetize their audiences. Prior to Linktree, Lara held various leadership roles at Twitter, including Vice President and Global Head of Marketing & Partners, where a global team drove impactful brand campaigns, and Head of Entertainment & Lifestyle Partnerships, redefining the narrative with entertainment partners. Lara also served as Senior Vice President at The OutCast Agency, developing influencer marketing services, and was Editorial Director at Wenner Media from April 2009 to May 2013. Lara holds a Bachelor of Arts in Political Science from the University of Rochester.