RoAnne de Weerd is a seasoned professional in digital marketing, commerce optimization, and analytics, currently serving as the Manager of CRO & Analytics at Corra, a Publicis Sapient company, since November 2021. With a diverse background that includes founding Customer Connect and Conversion, RoAnne specializes in leveraging multi-channel data for marketing and business strategy, particularly in eCommerce, SaaS, and various sectors including fintech and edtech. Additionally, RoAnne founded Spoken Wines, focusing on exceptional wine experiences, while also holding roles at Airbnb and various companies in digital marketing and conversion optimization. Educational credentials include a Pre-Masters in International Law from Leiden University and degrees in International Public Management and Political Economy.
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