Roberta Negrini

Roberta Negrini serves as the Vice-President of Inclusion and Diversity at Sport Club do Recife since July 2021, engaging in a pioneering mission to promote dialogue and inclusivity within a historic football club. As the CEO and Founder of MOVIMENTO #EUVISTOOBEM since May 2019, Roberta aims to redefine the textile industry by fostering a business model that balances economic growth with positive societal and environmental impacts. Additionally, Roberta is the CEO and Founder of JOAQUINA BRASIL, leading efforts to merge aesthetics, profit, and social transformation with minimal ecological footprints. Previous experience includes founding Luxury Oficial, the first Brazilian Private Label Fast Fashion online store, and key managerial roles at Avon, Natura, Venko Telecom, and Sony Mobile Communications. Roberta holds multiple degrees in Marketing and continued education from prestigious institutions such as FGV and Boston University.