Michael Falconer

Michael Falconer serves as the Vice President of Strategy at Sportradar, a prominent sports technology company operating in over 30 countries. Prior to this role, Michael held key positions including Chief Client Officer at tcc global, where focus was on engaging customers through digital technology, and Managing Partner at ?What If! Innovation, aiding organizations in navigating consumer technology challenges. Michael also served as Vice President for Global Clients at Publicis Sapient, facilitating digital transformation for established companies, and was Chief Executive Officer at Bettorlogic, providing digital content and marketing tools. Earlier in the career, Michael was Managing Director at TBWA\Worldwide, overseeing global client accounts for a leading advertising agency.