Will Proops

Will Proops is an accomplished professional with extensive experience in the digital advertising and programmatic partnerships sector. Currently serving as the Head of Global Supply and Programmatic Partnerships at Sportradar since June 2021, Will has a rich background that includes co-founding The Mobile Wallet Company, which was sold to Media Team Digital, and holding senior roles in various companies such as Global Head of Revenue at Axonix, which was acquired by Ericsson. Will’s experience spans multiple leadership positions, including Chief Operating Officer at Advenue Limited and roles at Mobclix and Phunware, where strategic operations and revenue growth were pivotal. Educational credentials include studies in Business Studies and Project Management at the University of Surrey, alongside certifications in the electrical field and wine stewardship, reflecting a diverse skill set.