Jennifer Barcelona

Jennifer Barcelona is an accomplished eCommerce and retail professional with diverse experience spanning various roles in digital merchandise management, project management, and fashion design. Currently serving as the Model-E Shop Retail Optimization Manager at Ford Motor Company, Jennifer has previously excelled as a Senior eCommerce Manager at Sports Research, where pivotal projects, including a comprehensive website rebrand, were successfully overseen. With a strong background in managing cross-functional teams and leading eCommerce operations at Tractor Supply Company and RuffleButts, Jennifer has demonstrated expertise in driving digital growth and optimizing user experiences. Notably, experiences as a fashion designer and bridal stylist underline a creative foundation, complemented by an educational background in Fashion Marketing and Design from the Art Institute of York Pa.