Martha Vanetten

Martha VanEtten is a Senior Analyst at Spring International with over a decade of experience, specializing in developing questionnaires, data collection, and management, as well as report preparation and analysis. With extensive expertise in various research methodologies and multivariate analysis techniques, Martha has contributed to both consumer and business-to-business research projects on domestic and international scales. Previously, as a Research Manager at GfK Custom Research NA/ARBOR, Inc., Martha managed operational projects, fostering client and supplier relationships. Martha holds a Bachelor of Science in Business Administration with an emphasis in Marketing from The College of New Jersey.