Paul Williams

Paul Williams is a seasoned creative professional with extensive experience in brand strategy and design. Currently serving as a Strategic Creative Partner at Springetts since April 2014, Paul emphasizes the importance of brand differentiation and the instant connection consumers have with brands. Previously, Paul held pivotal roles such as Non Executive Director at World of Zing Ltd and Design Director at both 1HQ and Leahy Brand Design, gaining expertise in brand creation, identity, and packaging. Early in their career, Paul advanced from Designer to Senior Designer at Design Alliance, contributing to projects for notable brands including Del Monte and Yoplait. Additionally, freelance experience with Cosmopolitan Cosmetics and BBC Wales has further enriched Paul's diverse skill set. Paul holds a BA Hons in Graphic Design from the University of Plymouth.