Michael Patterson

Michael Patterson is an experienced digital marketing professional, currently serving as Senior Website Strategy Manager at Sprout Social, Inc. since January 2018. With a focus on website conversion strategies, web metrics analysis, and customer engagement, Michael has led significant initiatives including the launch of Drift AI and the enhancement of website acquisition tools. Prior roles at Sprout include Digital Demand Generation Lead and SMB Marketing Lead, where Michael established effective demand generation campaigns and managed customer journeys. Before Sprout, Michael worked as Digital Marketing Manager at PowerReviews and as a consultant at Zylo, focusing on SEO, paid advertising, and conversion optimization. Michael holds a Javascript Circuit certification from General Assembly and has a background in online marketing internships, enhancing skills in various digital channels.