Kayla Kretzer has a diverse work experience spanning various industries. Kayla is currently working as the Director of Brand & Communications at SpyCloud, a role they have held since 2023. Prior to this, they were a Senior Manager of Brand & Creative Studio at SpyCloud from 2022 to 2023. Before that, they served as the Brand Marketing Manager at SpyCloud from 2021 to 2022. In this role, they were responsible for the development, execution, and iteration of the brand narrative, messaging, and visual identity. Kayla also managed the Creative Studio Team with content, design, and event management functions, and worked directly on strategic PR engagement.
Before joining SpyCloud, Kayla worked at Rackspace Technology, starting in 2015. Their roles at Rackspace included Racker Experience Global Program Manager from 2020 to 2021, Alliance Partner Development Manager from 2019 to 2020, Product Enablement & Operations- Managed Security from 2017 to 2019, and Marketing Sponsored Events Planner from 2015 to 2017. In these roles, they contributed to various aspects of the company's branding, partnership development, sales enablement, demand generation, and event planning.
Prior to their time at Rackspace, Kayla worked at the University of the Incarnate Word as a Special Events Coordinator from 2012 to 2015. In this role, they led marketing and public affairs events, including the annual free community event, Light the Way.
Kayla also gained experience at HEB, where they worked in Public Affairs from 2011 to 2012, and at the Girl Scouts of Southwest Texas as a Recruitment Specialist from 2010 to 2011. Additionally, they interned in Public Relations at CNN in 2008.
Overall, Kayla Kretzer has a strong background in brand management, communications, event planning, and partnership development.
Kayla Kretzer attended Texas State University from 2006 to 2009, where they pursued a Bachelor of Public Administration (BPA) degree with a focus on Public Administration and Political Science. Kayla obtained additional certifications as a Scrum Master and Scrum Product Owner (SPOC) in October 2018 and November 2018, respectively. These certifications were obtained from SCRUMstudy - Accreditation Body for Scrum and Agile.
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