Michael R.

Head of Revenue & Growth Marketing at Spytec GPS

Michael R. has over 10 years of work experience in various marketing and ecommerce roles. Michael started their career in 2011 as a Marketing Advisor at Ecological Laboratories, Inc. and also worked as a Marketing Advisor at GymWisely, Inc. In 2014, they joined Market America, Inc. and SHOP.COM as a Senior Director of Ecommerce & Digital Marketing, where they built and led a high-performing team and developed digital marketing and ecommerce strategies to drive growth and sales. Michael also managed media budgets and collaborated with product teams to market a wide range of products.

In 2016, Michael worked as a Marketing Consultant for Three Jerks Jerky and Bubba's Q. In 2017, they joined Mason Interactive as a VP of Growth Strategy and later transitioned to a Marketing Advisor role. In 2018, they served as the VP of Marketing - D2C Brands at Regis Corporation.

From 2019 to 2021, Michael worked at Spytec GPS as the Director of Ecommerce and progressed to become the Head of Revenue & Growth Marketing. In these roles, they defined and delivered the vision for customer satisfaction and growth, developed strategic plans, and managed the ecom tech stack with agency partners.

Throughout their career, Michael has consistently demonstrated their expertise in driving revenue growth, improving customer satisfaction, and developing effective online marketing strategies.

Michael R. has a diverse education history. Michael obtained a certificate in Disruptive Strategy from Harvard Business School in 2020. Prior to that, from 1997 to 2001, Michael attended Indiana University - Kelley School of Business where they earned their Bachelor of Science in Business (BSB) with a focus on Marketing. During the same period, they also studied at Indiana University Bloomington and received a Bachelor of Science in Business (BSB) with a specialization in Marketing. In 2000, Michael briefly attended Cass Business School - City University London to pursue studies in International Business Studies, specifically focusing on Global Business Strategies. Additionally, in 2010, Michael obtained an SEO Certification from Bruce Clay SEMPO, although specific details about the month are not provided.

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