David Mayo

David Mayo has had a diverse range of work experience in various roles and industries. David is the Chief Executive Officer and one of the founders of ADNA (Audience DNA), a successful data-driven Creative Intelligence™ consultancy. In this role, they are responsible for leading the development and execution of the company's ambitious growth plan. David also serves as the Chief Operating Officer of ADNA, focusing on the value of creativity in marketing.

David Mayo has also worked as the Head of Advertising Solutions at SQREEM Technologies and as a Partner and Board Advisor at Sensar. Additionally, they have been the WW Group Director of Branding at G.A Group, a Non-Executive Director at Grace Blue Partnership, and a Partner and Advisor at Beta MedTech.

In the education sector, David Mayo has held the position of Visiting Lecturer Faculty Management at Singapore Management University. David has also worked as a Brand Marketing Consultant at Agoda and as the Group Sales and Marketing Director at Verita Healthcare Group Pte. Ltd.

Prior to these roles, David Mayo served as the Chief Growth Officer at GetCraft, where they established the Singapore office and mapped out the group's marketing strategy for growth.

David Mayo attended the University of the Arts London from 1983 to 1986, where they obtained a BA HONS degree in Business and Journalism. David also earned a Bachelor's degree in Journalism from the same institution. Additionally, in 2019, they became an EGN Member at EGN Singapore (Executives' Global Network).