Tyler Morland

Tyler Morland is an experienced marketing professional with a long tenure at SRAM, LLC since September 2003, where roles have included Category Marketing Director, Brand Manager, Marketing Manager, and PR/Media Manager. Proven expertise in building relationships and creating effective communication strategies across various customer interactions, encompassing B-to-B, media, athletes, and consumers. Notably, Tyler developed the BLACKBOX LABS program, aimed at establishing "dirt-cred" in the freeride market by collaborating with talented youth. Prior experience includes serving as an athlete for "The Best Job in the World" from February 2004 to November 2008 and as a Service Manager at Evolution Whistler from January 2000 to February 2004.