Bill Sterling

Bill Sterling is an accomplished executive with extensive experience in digital services and product innovation. Currently serving as GM Growth Ventures at SSA Group since June 2022 and GM SPARKd Studios at inGEM since July 2021, Bill has a strong focus on expanding global client relationships and enhancing digital experiences. As the CEO and Founder of CueContext, established in September 2014, Bill aims to enrich interactions with location-based content and has successfully launched the WilderTreks Platform. Prior roles include Senior Business Development Director and Senior Product Manager at BT Global Services, where Bill specialized in digital identity security and financial regulatory compliance, as well as Director of Client Solutions at Xtiva Financial Systems, contributing to the company's growth into a market leader. Bill's career began as Director of Information Technology at Brean Murray & Co., where innovative technologies were developed to improve financial reporting. Bill holds a BA in Economics and a BA in Government from St. Lawrence University, along with honors studies in Social Anthropology at the University of St Andrews.