Lin MacMaster

Lin MacMaster is an accomplished marketing and communications executive with extensive experience in the healthcare sector. Currently serving as Vice President of Brand, Content, and Creative Strategy at Providence St. Joseph Health since May 2019, Lin previously held pivotal roles including Vice President of Marketing and Communications at Inova Health System and Chief Revenue Marketing and Communications Officer at the American Cancer Society. Additionally, Lin has worked as a consultant for various organizations such as the Stanford Center on Longevity and the Entertainment Industry Foundation, demonstrating expertise in brand strategy, crisis management, and revenue generation. Earlier in the career, Lin founded Strategic Partners Group, a successful marketing communications firm that specialized in data-driven brand strategy for major Fortune 100 companies. Lin holds a BA in Political Science from Georgia State University.