Loic Mahaudeau

Loic Mahaudeau is a National Key Account Manager at ST MICHEL BISCUITS since September 2019, responsible for developing sales strategies for the St Michel and Bonne Maman brands within the biscuits and pastry categories. Key responsibilities include negotiating annual promotional plans, managing promotional budgets, optimizing trade agreements, and overseeing KPI tracking and client demand planning, while also managing two sales assistants. Previously, Loic Mahaudeau held various roles at Bonduelle, including Regional Sales Manager, and at Doux, where the focus included leading sales teams, organizing regional events, and negotiating commercial agreements. Loic Mahaudeau began professional education with a DUT in Techniques de Commercialisation Agroalimentaire from Université de Tours, completed in 2007.