Michelle Yong

Regional Manager at STAAH

Michelle Yong started their work experience in 2000 as a Customer Relations Manager/Account Manager at Long Trans Network Media Sdn Bhd. Michelle was involved in establishing a pre-opening office and developing it into a fully operational department. Michelle also participated in planning and executing sales and marketing strategies, managing budgets, and coordinating between the sales force, customer relationship teams, and the company.

In 2003, they joined EPCOS Sdn Bhd as a Sales Engineer, supervising a team of customer service personnel. Michelle addressed problems faced by customers, conducted regular training, and eventually got promoted to a Sales Engineer position. In this role, they designed electronic components for Original Equipment Manufacturer customers, gained market shares, and worked closely with customers to develop strategies for improving financial results.

Michelle worked at Berjaya Hotels & Resorts from 2009 to 2013 as an Administration Manager in the Group Operations Division. Michelle assisted the Group Operations General Manager in overseeing 13 properties with 3,900 rooms and was responsible for opening two more properties. Their role involved improving hotel operation aspects, developing tools, and implementing customer-focused strategies.

From 2013 to 2015, they worked as a Senior Account Manager at Booking.com, supervising five Account Managers. Michelle oversaw regions such as Kuala Lumpur, Selangor, Melaka, Port Dickson, and Johor, and identified strategies to optimize regional performance.

In 2015, they joined Traveloka.com as a Country Market Manager, and in 2016, they became the General Manager, APAC at STAAH. In 2017, they took on the role of Senior Business Development Manager APAC at STAAH. Their responsibilities at STAAH included understanding, controlling, and growing online revenue.

Overall, Michelle Yong has a diverse work experience in various managerial and business development roles within the hospitality, e-commerce, and technology industries.

Michelle Yong attended the Institute of Human Resource Singapore, but no specific information is provided regarding the start year, end year, degree name, or field of study.

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