Chris Greenfield

Chris Greenfield's work experience includes the following positions:

- CCO Creative Curiosity Officer; Practice Partner at clever communications inc. (2011-2018):

- Worked as a consultant, helping boards, founders, venture capital firms, and start-ups define their vision and establish a clear direction for their company.

- Assisted in turnarounds from near bankruptcy to securing seed capital or funding rounds.

- Focused on cultural change, accountability, and team building.

- President; EVP Creative Strategy; Director Strategy & Ideation, Partner at Fuel Industries (2002-2016):

- Worked at an advanced technology and content studio that combines art and science.

- Held positions in creative strategy, ideation, and as a partner.

- Fintech Incubator Explorer at Canadian Tire Financial Services (2016-2018):

- Explored future financial services products and fintech innovations for Canada's largest retailer bank.

- Collaborated with Mastercard and Scotiabank.

- Investor, Inventor, Founder & Fundraiser (past CEO) at tiptap (2018-present):

- Developed a touchless giving solution for small cash transactions.

- Helped those who rely on coins and small change.

- Worked towards a transition to a cashless society.

- Director at tiptap Foundation (2018-2022).

- Investor (past CMO) at STACK (2017-present):

- Served as an early investor and interim CMO for a challenger bank focused on lifestyle rewards and financial literacy.

- Partnered with Mastercard and Peoples Trust.

- Investor Pungle (executive board advisor) at Berkeley Payments (2018-present).

- Guidance & Insights for Funding & Growth at gifVentures (2016-present):

- Provided guidance and insights for funding and growth.

- "we think new stuff up" at clever (2023-present):

- Involved in ideation, product development, storytelling, and fostering an innovation culture.

- "we create it, we build it" at The Bauhub (2023-present):

- Engaged in creating and building creative products, technologies, and experiences.

- Collaborated with production collaborators.

Chris Greenfield completed their Master of Business Administration (MBA) degree with a specialization in International Marketing from the University of Bradford School of Management between 1993 and 1995. Prior to this, they obtained a Bachelor's Degree in Honours with a Major in International Marketing from the Sprott School of Business at Carleton University. In addition to these degrees, Chris pursued professional qualifications in the field of marketing, including a Professional Postgraduate Diploma from the Chartered Institute of Marketing and a Direct Marketing Certificate from The Institute of Direct and Digital Marketing, both in 1994. Furthermore, they pursued the Certified Management Accountants (CMA) designation to enhance their general management skills through the Certified Management Accountants Association of Ontario. It is also mentioned that Chris attended the Visual College of Art and Design, presumably for architecture studies, and the THNK School of Leadership, although no specific degree or field of study is provided for these institutions.