Akanksha Mehra

Akanksha Mehra is a senior account manager at StackAdapt. Prior to their current role, they worked as a performance strategist at Spark New Zealand from October 2021 to May 2022. In their previous role, they were responsible for supporting the digital media and data team to lead digital media campaign management and ascertain data insights across the business.

Mehra has also worked alongside operations team in the setup of digital activities and creation of audiences, ensuring efficiency, market updates and tasks are updated on the Kanban board. Additionally, they have driven the test & learn agenda via measurement plans for campaigns, audiences and A/B testing for the business and inspired the business to take effective action accordingly.

Mehra has a proven track record in driving measurement discipline within the business, defining metrics and measuring success of campaigns using internal analytics. Akanksha has also carried out manual data scraping and validation process on business competitor websites.

Currently, Mehra is focusing on their role as a senior account manager at StackAdapt. In this role, they are responsible for overseeing a team of account managers and working with clients to develop and execute digital marketing campaigns.

Akanksha Mehra has a Bachelors of Arts in Film, Television and Media Studies with a specialization in Writing Studies from The University of Auckland. Akanksha also has a certification from Google in Google Analytics.