Anthony Potgieter has a diverse work experience in the field of e-commerce. Anthony started their career as the Head of E-commerce at Global Rebels Inc., where they developed a new e-commerce site. Anthony then worked as a Senior Frontend Engineer and Designer at Weymouth Design, followed by a role as a Lead Frontend Engineer at Tank Design. Anthony then joined Investor's Business Daily as a Sr Engineering Manager. In 2016, they founded their own digital agency called Incapra and worked with small businesses to enhance their digital presence. In 2019, Anthony became the Director of E-commerce at Wyze, leading the digital transformation of the company. Anthony grew their DTC business and made it a direct-first brand. Anthony then served as the Director of E-commerce at Evolve before founding their own startup. Currently, Anthony is working as a Director of E-commerce at Stanley 1913 and as a Strategic E-commerce Advisor at TheWMarketplace.
From 2007 to 2009, Anthony Potgieter attended the University of California, Riverside, where they pursued studies in Computer Science.
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