Hilary Brough

Hilary Brough serves as the Digital Strategy Director for Consumer & B2B at Staples since May 2023, focusing on driving digital strategy and managing an A/B Testing Strategy team. Prior to this role, Hilary was the Senior Manager of Site Merchandising at Staples, leading improvements in digital experiences for various customer segments. Hilary has extensive experience at Wayfair, having held multiple positions including Associate Director for Storefront Experience Merchandising, where expertise in customer experience was strengthened, and Associate Director for Exclusive Brands, where significant revenue targets were achieved through effective brand strategy. Earlier roles include Brand Management Intern at ConAgra Foods, Director at PSB Insights overseeing market research projects for healthcare clients, and various positions at Epsilon managing marketing campaigns for major pharmaceutical brands. Hilary holds an MBA from The Tuck School of Business at Dartmouth and a Bachelor’s degree from Boston College in Management, with a Marketing major and International Studies minor.