Valeria Balaro is an accomplished marketing professional with extensive experience in leading marketing strategies across various organizations. Currently serving as VP of Marketing at Star since December 2022, Valeria focuses on accelerating product innovation through a blend of strategy, design, and engineering services. Previously, Valeria held the position of VP of Marketing at RFI Global, leading global marketing efforts in the financial services sector, and served as Marketing Director for Kantar UK&I, where brand growth and awareness were key objectives. Valeria also contributed to Kantar Worldpanel as Head of Innovation, overseeing a growth accelerator initiative, and has a notable background at BNP Paribas Fortis, where strategic marketing and innovation teams were managed. Valeria holds an MSc in International Management and a BA in Business Administration from Middlesex University.
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