Matt McCabe

Matt McCabe has extensive work experience in the field of digital media and advertising. Matt started their career as an intern at Murdoch Marketing, where they worked as a copywriter. Later, they joined the Chicago Tribune as an Analyst in Pricing & Inventory, where they were responsible for ad sales performance reporting and print inventory strategy. Matt then moved to Digitas, where they worked as a Sr. Analyst in Strategy & Analysis, developing digital media strategies and optimizing marketing spend for Kraft. After that, they joined Starcom MediaVest Group as a Sr. Analyst in Data & Analytics, where they created a data-driven infrastructure for programmatic efforts at Kraft Foods. Matt also served as the Manager of Data & Analytics, where they developed Kraft's data strategy and evaluated and deployed a DMP. Matt then moved to FCB Chicago, where they worked as a Strategic Analytics Director, leading CRM database and site-side analytics reporting for pharma and B2B clients. Currently, Matt is working at Starcom as the SVP Director of Architecture & Governance, responsible for building products and defining processes to enhance digital media buying for clients. Matt manages the roadmap and strategy for an end-to-end product suite and oversees a team of professionals. Overall, Matt's work experience demonstrates their expertise in data analysis, strategy development, and team management within the digital advertising industry.

Matt McCabe has a Bachelor of Arts degree in Economics & Management from Hope College. Matt also studied Economics and Business at Trinity College Dublin.