Nicolás Higuera Wilches

Nicolás Higuera Wilches is a Senior Data Analyst at Starcom, specializing in data analytics projects for Best Buy's digital marketing campaigns in the U.S. Prior experience includes roles at Intel Corporation, where Nicolás served as a Global Consumer Insights Analyst, focusing on sales strategy for consumer products in Europe and identifying consumer behavior trends. Nicolás also held positions as a Business Insights Analyst, developing business strategies for new product segments in the Americas, and as a Retail Sales & Marketing Intern, where reporting tools were designed for the Canadian retail sales team. Nicolás holds a Bachelor of Science in Industrial Engineering from Universidad de Los Andes and participated in an academic exchange program at Universidade do Porto.