Aletheia YP Green is an accomplished professional with extensive experience in the telecommunications and digital services industries. Currently serving as Vice President of New Business and Digital Brand at StarHub since June 2018, Aletheia has effectively managed various digital initiatives, including digital telco, health-tech, cloud gaming, and fintech. As Head of giga!, Aletheia played a pivotal role in the creation and launch of a fully digital mobile service provider in a short six-month timeframe. Previous roles include Head of Prepay Product at Vodafone, and several leadership positions at Maxis Communications Bhd, where Aletheia was responsible for postpaid and prepaid product lines, driving significant market share growth and enhancing customer experience. Educational background includes an Honours Degree in Business Administration with a focus on Marketing from Coventry University.
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